Dear Valued Customer And Supplier,
2025 marks the era of liquid-based tobacco products, whether in the form of capsules, Heated-Not-Burn (HNB) products, or Vapes. Almost all manufacturers in Indonesia are releasing cigarettes with various flavors. The most popular flavors currently are Blueberry, Mango, and Guava.
Global sales for the HNB and Capsule sectors are increasing at a Compound Annual Growth Rate (CAGR) of 3% to 5%, driven by high smoking prevalence in key growth regions, namely Asia Pacific and Latin America.
We at Andalan Asia Tembakau are adapting to this market situation by partnering with a capsule manufacturer from China to become their distributor in Indonesia. We are also distributing PLA Tow products.
From the perspective of our leaf business, we remain committed to our core sourcing strategy, focusing on procurement from the USA, Zimbabwe, Brazil, and Yunnan.
On the external front, we welcome the Ministry of Finance’s excise policy in the current year. We hope this will provide a breath of fresh air for all stakeholders in the tobacco industry, including farmers.
Warm regards,

Henri Kusuma
President & CEO.
